Marketing Coordinator

Job Overview

About us

Our mission is to leverage technology to effectively and equitably identify and support the academic, social-emotional, and behavioral needs of students. We help teachers give every student the opportunity to learn and reach their educational potential. Classworks is an education technology solution that helps students close learning gaps, keep pace, and grow!

Responsibilities

  • Support day-to-day marketing and sales operations, including email and social media campaigns, website lead generation efforts, and more
  • Leverage major branded moments (ex. success stories, competition deadlines) via social and email marketing to help amplify brand initiatives
  • Assist with weekly reporting on KPIs and metrics that are driving the business forward
  • Conferences, webinars, and tradeshows
  • Coordinate logistics for all events where Classworks is featured
  • Work with sales reps on best practices for executing successful conferences and events
  • Webinars - organize logistics for webinars, schedule practices, facilitate Zooms, support chat, etc.
  • Coordinate pre-and post-conference, event, and webinar marketing
  • Stay on top of the current trends and best practices for exhibiting
  • Sales inventory management
  • Sponsorships -- Maintain details of sponsorship costs, and contract dates, and ensure we take advantage of all benefits
  • Sales support:
  • Maintain the Customer Relationship Management (CRM) system - importing and exporting lead lists for tradeshows and other efforts, ensuring the integrity of data with monthly and quarterly clean-ups
  • Manage website lead processes and coordinate resulting sales demos
  • Customer Experience and Other Responsibilities
  • Work with the team on creative ways to build loyalty and a sense of community for customers, including contests, loyalty programs, and social media campaigns

Skills & Qualifications

  • Excellent copywriting and communication skills
  • Attention to detail and ability to multitask
  • Entrepreneurial; adaptable, a self-starter who loves to own projects and feels comfortable working independently - the position is primarily remote
  • Empathetic and customer-obsessed
  • Understanding of social media and email marketing
  • Marketing agency experience preferred but not required
  • Strong aptitude with Excel (pivot tables, vlookups), Google Office suite or Microsoft Office suite (Slides, PPT, Docs, Word, etc.)
  • Strong problem solving and analytical skills
  • Not afraid to pick up the phone and speak with vendors, customers, and prospects when needed
  • Desire to learn new technologies to support your job more efficiently (CRM, Website CRM, etc.
  • Experience with tradeshow and event planning is a plus!
  • This position is fully remote; however, there may be occasions when you will go to the Duluth, Ga office to manage our swag and collateral inventory.

How to Apply

Apply Now